Framing is important.

For example, if I were to describe my parenting to you, I'd call it "creative."

That's a reframe from my son's description, which would be something more like "liar, liar, pants on fire."

When Jack was younger, I sometimes used my creative parenting skills to reframe things he didn't like so that he would like them instead.

One day, Jack decides that he doesn't like onions. And that he doesn't want to eat them, even when they are cooked in a dish where you can't really taste them.

So, I reframe.

Jack: I don't want to eat that. It has onions in it.

Me: Oh, those are vidalias.

Jack: **Eats the food and likes it.**

The same thing happens with sauce. Jack decides that he doesn't like anything that is called a sauce.

Again, I look for a reframe.

Me: Tonight we're having chicken with a lemon-garlic-oregano gravy.

Jack: **Scarfs down the chicken with lemon-garlic-oregano sauce.**

The reality is that people react differently based on how something is presented. Jack is fine with eating vidalias and gravy, but present them as onions and sauce, and I'm going to be fighting to get my kid to eat.

The same thing goes with the stories we tell in court.

We can take a set of facts, and presented one way, they are completely unpalatable for our audience. Yet, presented another way, the same set of facts will motivate and persuade your audience to act to help your client.

That's one of the reasons why focusing grouping your case is so valuable. It allows you figure out how to frame your case in a way that connects with your audience - the jury.

Plus, there's a reason why focus groups are one of my most popular services: you get all of these things done for you:

• review of necessary discovery and transcripts
• a detailed focus group plan
• drafting of your voir dire
• drafting of your opening statement
• preparation of transcripts for the testimony in the mock trial
• preparation of voir dire for opposing counsel for the mock trial
• preparation of opening statement for opposing counsel for the mock trial
• preparation of cross examination to test out your client's testimony
• a detailed post-focus group report with recommendations about voir dire, opening statement, direct examination (if applicable), cross examination, and closing argument and a summary of mock juror deliberations
• a video of the focus group
• finalized voir dire adjusted based on focus group feedback
• finalized opening statement adjusted based on focus group feedback

Want to chat about doing a focus group for your case? Schedule a zoom with me by clicking here.

-Keeley

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