My most popular jury consulting service = FOCUS GROUPS.

There's good reason for that.

First, when you hire me to conduct your focus group, it's a done-for-you process. Low stress. I do the preparation. You show up, perform, and learn.

Second, focus groups give you an opportunity to practice presenting your client's story that you can't get any other way.

Third, you learn things from the mock jurors in your focus group that will help you win your case.

This weekend, as I was catching up on my favorite podcasts, I ran across this episode of Planet Money.

It has an interview with Mike Ketchmark, the Plaintiffs lawyer who just won a landmark 1.8 Billion dollar verdict (yes, that's BILLION, with a "B") against the National Association of Realtors, upending decades of collusion by the real estate industry on setting commissions and forever changing how homes will be bought and sold in America. (you can read more about the verdict in this Washington Post article)

How'd he do it?

One, he told a great story.

Two, he ran EIGHTEEN focus groups before he actually presented the case to a real jury.

He listened to the feedback from the focus groups, refined his story, and did it again.

By the time Ketchmark stepped in front of the real jury, he'd given 18 prior versions of that opening statement. Each one became better and better and better.

I'm not suggesting that every case needs to be focused-grouped 18+ times to get a win.

I am suggesting that testing your trial story in front of group of non-lawyers will help you win more cases and give you a leg up over your opponent.

Interested in learning about the process? Find out more here, or just hit "reply" so we can chat about it.

-Keeley

Check out the demo video by clicking here. Easily organize your cross examination chapters, prepare for impeachment, and anticipate your responses to your opponent's objections. Unlimited reuse and downloads. For use with Adobe Acrobat only. Purchase for $49.99

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